Chapter 549 Money talks! A Fast and Furious spectacle unfolds!
Chapter 549 Money talks! A Fast and Furious spectacle unfolds!
Suburbs of Jingzhou.
Dragon Country New Energy Vehicle Proving Ground
One minibus after another slowly drove into the analysis and testing center.
As soon as the lead car came to a stop, Zhao Ruilong quickly got out and waited.
For the past three days, he has acted as a tour guide, accompanying the Qinghai Province delegation throughout their visit.
From the Hantong Optoelectronic Research Institute of the Chinese Academy of Sciences to the Chinese Solar Photovoltaic Laboratory.
From Huilong Group and Loongson Technology, to Handong University and Jingzhou University of Aeronautics and Astronautics...
Zhao Ruilong accompanied a group of high-ranking officials from Qinghai Province, led by Lu Xiaofeng, to inspect numerous enterprises and institutions related to the new energy industry, going deep into the front lines of scientific research and production to understand the research, design, production, and testing of various products.
Tomorrow, the delegation will fly to Linjiang Province to continue their inspection. Their last stop in Handong Province is the headquarters of Land Rover, known as the number one domestic luxury brand, where they will visit the car's research and development, design, assembly, and production processes.
New energy vehicles are one of the most important components of the entire new energy industry, and also a high-tech industry that China has been vigorously supporting with a large number of policies. Everyone is particularly interested in gaining a deeper understanding of the industry's development and technological strength.
To showcase the development achievements more intuitively, Zhao Ruilong brought everyone to the test track.
Upon entering the hall, in front of a huge LCD screen, Zhao Ruilong briefly introduced the development history and components of the test track, and then focused on introducing several laboratories such as those for car noise, in-vehicle environment, and extreme climate.
"After listening to my introduction, are you all very curious about why we spent hundreds of millions of dollars to build such a vast test track with many professional facilities?"
"Why spend so much manpower, material resources, and financial resources to send a batch of newly developed and prototyped cars here to undergo rigorous testing, and only after all indicators are qualified can they be mass-produced and launched on the market?"
As the top official of Qinghai Province, Lu Xiaofeng immediately spoke:
"Of course it's because you want to build a good car!"
"Yes!"
Zhao Ruilong smiled and said, "Lu Shuji's words succinctly encapsulate the original intentions and expectations of all of us domestic car companies."
"As everyone knows, in the past, due to the late start, weak foundation, and weak technological accumulation of our automobile industry, domestic cars have always been criticized."
"Many people think of domestically produced cars as crudely made, of poor quality, with poor performance, cheap and low-end industrial waste."
"How can we change consumers' stereotypes? How can our domestic cars gain a foothold in the increasingly fierce competition of the automotive market?"
"From the day I made up my mind to invest in building domestically produced new energy vehicles, I told everyone that we must be serious and pragmatic, and rely on our strength to turn the situation around!"
"Therefore, compared to those international automakers who have a huge leading advantage in the field of gasoline-powered vehicles, we not only need to find a different path, but also make every effort!"
"We not only need to strive to develop newer and more advanced technologies, materials, and processes, but we also need better designs, more rigorous testing, and higher-quality services..."
Listening to Zhao Ruilong's introduction, Duan Guangzhong, standing in the crowd, finally resolved the doubts that had been lingering in his heart for a long time.
When the Land Rover M9 was first launched, its exterior design and interior layout were truly eye-catching, making people realize that domestic cars could be so beautiful.
Upon hearing that this car would cost over 500,000 yuan, Duan Guangzhong immediately thought that Land Rover and its shareholders were probably obsessed with money.
The full amount paid would be over 600,000 yuan. This amount could buy a large apartment in major cities like Beijing, Tianjin, Shenzhen, or even just for renovations, let alone in Haiqing Xiping.
Who would spend so much money to buy a domestically produced new energy vehicle?
Even after its listing, when it became a bestseller and in high demand, Duan Guangzhong still felt that it was just a bunch of foolish, rich people blindly following the trend, thinking that because it was invested and developed by Huilong Group, it must be very good.
In addition, as everyone knows, many large enterprises and institutions hold shares in Land Rover and participate in its research and development and production. So naturally, there will be some wealthy businessmen and powerful figures who are willing to spend money to support it.
Can be used over time.
The Land Rover M9 continues to be a hot seller, and even the newly launched luxury business van D9 and sedan S9 are in short supply. Many people have paid deposits and often have to wait two or three months to pick up their cars.
By this time, Duan Guangzhong had begun to wonder.
If the initial booming sales were due to a large number of "favor orders," coupled with the fact that it was a new brand and a new model, it needed marketing and promotion to quickly become a household name.
So how can the continued strong sales and the equally explosive popularity of the two new models be explained? Even if wealthy and powerful people give them face, they can't possibly keep buying cars indefinitely, right?
There is only one answer: Land Rover, which boasts the support of the entire nation and the participation of numerous military enterprises in its development, truly possesses top-notch product capabilities and offers better value for money compared to imported luxury cars.
But a new question arose in Duan Guangzhong's mind as a result.
That was a newly established car company. Even with the strong support of many state-owned enterprises and the financially powerful and information-savvy Huilong Group, how could it have produced a first-class luxury car so quickly?
In particular, the three Land Rover models currently on sale are not just being hyped up; they offer a level of luxury and comfort that can be seen and experienced firsthand. Their top-notch safety performance has been tested in numerous accidents, and their track record is verifiable.
Just like the car accident that happened late at night in Xiping City not long ago.
Song Jianhui's third brother, after taking drugs, drove a Land Rover M9 and crashed into a fully loaded taxi on the highway in the city, resulting in the tragic deaths of all five people in the taxi, including the driver and passengers. And what happened to Song Laosan and his car?
Song Laosan's car was severely damaged at the front and completely totaled, but the A-pillar and doors were not severely deformed, the dashboard did not intrude into the passenger compartment, and all the airbags and curtain airbags deployed, protecting Song Laosan unharmed.
So much so that this bastard was able to get out of the car unharmed and continue to indulge in the hallucinations caused by drugs at the scene of the accident. When the traffic police wanted to take him for a blood test, he was still able to hit and curse them. Even when he was held down, he was still able to struggle wildly like a wild boar.
So how did Land Rover manage to produce a top-tier domestically made luxury car in such a short time, something that was previously unimaginable?
Having visited the Land Rover headquarters and listened to Zhao Ruilong's introduction at the test track, Duan Guangzhong now has his answer.
As Zhao Ruilong said, whether new energy vehicles can become an instant hit and achieve success depends heavily on Land Rover's pioneering work.
If the first model is plagued with frequent malfunctions and poor quality, becoming flashy but impractical, how can domestically produced new energy vehicles win the trust of consumers?
Therefore, when developing the first car, the major shareholders, various units, and numerous research teams spared no expense and took the rigorous and demanding approach to the extreme.
Since they have already devoted themselves to the research and development and testing phase and pursued the ultimate, they spare no expense when manufacturing the car, using all the best materials and processes available, and refusing to release the car if there are any flaws.
After the Land Rover M9 was launched, thanks to its outstanding product capabilities and high-quality service, the higher its price, the more it symbolized wealth, naturally leading to its booming sales and supply falling short of demand...
of course.
After looking at it again and again, and thinking it over and over, I finally understood.
Duan Guangzhong believes that the core reason why Land Rover was able to succeed so quickly is that its major shareholder, Huilong Group, is just too damn rich.
Because of its financial resources, Land Rover is not only able to recruit a large number of elite talents, but also to build first-class hardware facilities, and to get the active cooperation of many universities, research institutions and military enterprises.
Because of its financial resources, Land Rover can set a strategic goal of "no profit for three years, and a high-quality first model". It spares no expense to build a good first car, while also building a good R&D, production and pre-sales and after-sales system.
In contrast, consider those domestic car companies that have been criticized and disliked.
Where did they get such strong capital when they started?
They not only lack sufficient funding, but also lack strong technical support and a large talent pool.
Even the factories that produced cars were very primitive and rudimentary, and could even be described as small workshops. For a long time, the cars produced could only be made by imitation, by hand, and by piecing together parts.
It's not that they don't want to meticulously craft and produce high-quality cars, but they simply don't have the capability. They can only start with shoddy workmanship and rely on low prices to win. Once they have sales and revenue, they can gradually increase investment and grow bigger and stronger step by step.
In this process, the cars they produce and sell will inevitably suffer from low configuration, poor performance, and poor quality due to various reasons such as lack of experience, lack of testing, lack of technology, and lack of equipment, and can only focus on being cheap.
Otherwise, with a major shareholder as wealthy and powerful as Huilong Group, how could they possibly fail to build cars well?
After all, automobiles are not a new industrial product that has only appeared in recent years; they have been invented for over a century.
If the Chinese are truly not short of money and invest a lot of manpower and resources, how could they not be able to build excellent domestic cars?
"You are currently at our test track monitoring center!"
"At this very moment, we have 28 new models from seven domestic automakers undergoing various tests!"
"This also includes Land Rover, which will soon launch six new models in the 7 and 8 series, targeting the mid-range consumer market."
"And to meet the needs of high-end consumers with off-road requirements, three new T-series hardcore off-road vehicles have been developed specifically for harsh road conditions."
"The one in the upper right corner, with its boxy shape that exudes masculinity and ruggedness, is slowly traversing a bumpy road to test its four-wheel drive system. That's the Land Rover T9 SUV."
Upon hearing Zhao Ruilong's words, everyone turned their attention to the surveillance camera in the upper right corner.
Duan Guangzhong was immediately captivated when he saw the Land Rover T9.
If we're talking about the Land Rover M9 luxury SUV, the feeling it evokes is one of luxury and avant-garde style, extraordinary presence, and elegant composure. The black version, in particular, gives off a sense of a sophisticated, tailored boss.
The Land Rover T9 SUV we see here has a boxy shape and sharp lines that give it a tall, powerful, and surging feel, exuding a wild and aggressive aura.
"I wish I could get in the car and drive around for a bit!"
For some reason, a strange thought suddenly popped into Duan Guangzhong's mind.
Previously, Duan Guangzhong had experienced both the Land Rover M9 and S9 that Song Jianhui had mentioned. He felt they were very comfortable and high-end, but he never had the idea of driving them.
but now……
Seeing the Land Rover T9 calmly navigating the bumpy road, Duan Guangzhong really wanted to get in and experience driving it. This rugged and tough-looking off-road vehicle exuded a wild and masculine charm.
At this moment, someone pointed to the big screen and asked a question out of curiosity:
"Mr. Zhao, with such a bumpy and terrible road, why is the driver driving so fast? Aren't you afraid of damaging the car from all the jolting?"
"It would be better if it got shaken to pieces!"
Zhao Ruilong said with a smile, "In order to test the vehicle's extreme performance and verify whether our design, materials, and processes can withstand long-term use by car owners, our test drivers will have to drive aggressively."
"If a car breaks down at the test track, we can still find and analyze the cause and make targeted modifications. Otherwise, if it is delivered to the owner and suddenly has a problem while driving, that would be a big deal!"
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