freenovelworld Chapter 523 Mastering Human Nature! Killing someone is not as effective as destroying their spirit!
Chapter 523 Mastering Human Nature! Killing someone is not as effective as destroying their spirit!
"I agree!"
"I agree!"
"Since Mr. Zhao is so kind, of course I agree!"
"Agreed! We can sign the shareholding agreement right away!"
"From now on, I'll work for Boss Zhao. I'll do whatever Boss Zhao tells me to do!"
……
Everyone expressed their opinions, and they were very excited.
Seeing this, Zhong Xiaoai immediately breathed a sigh of relief.
She was initially worried that Zhao Ruilong's proposed cooperation conditions were somewhat harsh and that the heads of these domestic car companies would not agree.
Because Zhao Ruilong only contributes technology and not capital, although the shareholding requirement is not high, he must have decision-making power in new car research and development, testing, production and sales.
Once they agree, each car company will essentially become a subsidiary of Huilong Group and will have to obey Zhao Ruilong's orders.
These domestic car companies have all been established for quite some time, some for almost twenty years.
Although sales weren't great, the company was able to survive by relying on low prices.
If the automotive industry were to be ranked by seniority, these cars would all be older and more established than Land Rover.
They were forced to give up a portion of their shares free of charge in exchange for new energy vehicle technology, and the research, development, production, and sales of the new vehicles would all be subject to Zhao Ruilong's arrangements...
Isn’t this forcing someone to do something difficult?
But now it seems that Zhong Xiaoai knows her worries were completely unfounded.
The heads of several domestic car companies expressed their agreement.
Some were even eager to sign contracts immediately, hoping to develop new energy vehicles with the support of Zhao Ruilong and his Huilong Group, and sell them as well as Land Rover vehicles, which were both expensive and popular.
After thinking about it carefully, Zhong Xiaoai understood why they were so excited.
China's economy is developing rapidly, and the demand for cars among ordinary people is increasing day by day, leading to a continuous expansion of the automobile consumer market.
But the problem is...
Many places are eager for quick success and instant benefits, and many compradors and lackeys are impatient for achievement.
Taking advantage of the opportunity to expand opening up, they have been aggressively cooperating with international automakers, resulting in an increasing number of joint ventures.
Those international automakers have been deeply involved in the field of gasoline-powered vehicles for many years, possessing profound expertise, a rich product portfolio, and numerous patents.
These domestic car companies started late and had a weak foundation. They also lacked sufficient human, material, and financial resources to continuously develop fuel-powered vehicle-related technologies independently. Even if they spent money to import technology, they could only import outdated and obsolete technologies from others.
If they continue to produce gasoline-powered cars and purchase advanced engines and transmissions to manufacture mid-to-high-end cars, the purchase cost will be very high, and the selling price will inevitably be higher than that of joint venture cars. In addition, their quality control and tuning will not be as good as those of joint venture cars, so they are doomed to failure.
Cars made using outdated technologies, whether imported or independently developed, are cheaper in terms of cost, but their performance and quality are bound to be inferior. As a result, they can only be priced below 100,000 yuan, taking the low-end and cheap route, and are destined to earn only a meager profit.
This is only the ideal situation.
With the establishment of more and more joint venture car companies, the international car companies they are backed by have a large number of mature models.
In order to continue to compete for market share and to survive better, it is impossible to abandon the low-end car consumer market below 100,000 yuan.
The consumer group with a budget of less than 100,000 yuan is huge, and joint venture car companies will eventually launch low-end models to compete in this consumer sector.
Moreover, as production technology and parts supply become more mature and cheaper, it is not impossible for mid-range models that originally cost over 100,000 yuan to drop below 100,000 yuan in order to win the competition.
and so……
International automakers are coming in aggressively, and joint venture brands are being established one after another.
If these domestic car companies continue to focus on gasoline-powered vehicles, their chances of survival will be extremely slim, let alone growth and expansion.
Unless they can grow rapidly before the numerous joint venture car companies start fierce competition, possess certain core technologies and excellent models, and offer better value for money than joint venture cars.
But such rapid growth will come at a great cost.
Against this backdrop.
By taking a different approach and bypassing many international automotive giants in the field of gasoline-powered vehicles, Land Rover has focused on developing new energy vehicles and achieved remarkable results that are the envy of many.
From the groundbreaking debut of the large SUV Land Rover M9 to the stunning launch of the executive sedan S9 and the business van D9, these vehicles have impressed with their trendy exterior and interior design, leading technological features, and luxurious driving experience.
Despite being a "newborn calf" with prices higher than many joint venture and even imported cars, Land Rover has quickly secured its position as the number one domestic luxury brand in China.
At the recently concluded Yanjing International Auto Show, even though the three Land Rover models did not receive purchase subsidies because their prices exceeded the limit, they still attracted a huge crowd and achieved excellent sales.
Then the problem is coming...
Why did Land Rover, a domestic car brand from China, manage to surpass others and quickly become a recognized luxury brand?
Is it simply because each of Land Rover's three models is exceptionally good-looking, has advanced performance, and boasts top-notch features?
Or is it Land Rover's brand direct sales model, using sincere and high-quality service to give consumers a sense of prestige?
Over the past year or so.
Seeing that Land Rover cars are expensive yet continue to sell well, these domestic car companies must have done their research out of envy and jealousy.
It's even highly likely that they'll buy the cars and take them back to their own factory to experience driving them, disassemble and study them, delve into the technical details, and learn from the successful designs.
This kind of 'following the trend and imitating' behavior has been commonplace for a long time.
Huilong Electronics' MP3 players, 3G mobile phones, digital cameras, dashcams, and other best-selling electronic products have all been disassembled and studied in an attempt to copy them.
However, even imitation has its technical barriers.
The more advanced and complex a product is, the more difficult it is to counterfeit.
Just like Huilong Electronics' computers and servers, unless they are competitors, who would dismantle and imitate them?
Not to mention the installed system software, it's difficult to even procure identical electronic components of all sizes.
The same applies to Land Rover's new energy hybrid vehicles.
They removed the car body, seats, tires, cameras, radar sensors, windows, central control screen, and other parts.
Upon seeing the engine, electric motor drive system, power battery pack, and various wiring harnesses, one would naturally be dumbfounded.
Engines and electric motors are relatively easy to handle, but what about the electric drive, electronic control, and battery pack?
This is only the hardware that is visible to the naked eye; there must also be a series of invisible software programs.
Land Rover's industry-leading technological features and driving experience are clearly supported by a series of software and hardware technologies.
Land Rover has clearly invested a great deal of time and money in the research and development of these advanced technologies.
How easy is it to copy and imitate?
However, while imitation is difficult, it would be much simpler to cooperate directly with Land Rover.
The earliest Land Rover M9 has been on the market for over a year, with more than 30,000 units delivered.
Thanks to the rigorous and meticulous research and development testing in the early stages, no vehicle has experienced any major technical failures to date.
Therefore, the maturity and reliability of the technology are beyond doubt. The only obstacle to its limited use in low- and mid-range models is that the industrial chain is not yet mature and large enough, resulting in relatively high hardware costs.
However, with Huilong Group's continued heavy investment and with Land Rover's suppliers constantly increasing production capacity and reducing costs and improving efficiency, the cost of new energy vehicles will only get lower and lower.
This means there is both increasingly mature technology and increasingly lower component costs.
Several domestic car manufacturers that have long admired Land Rover are naturally willing to switch to the new energy vehicle route.
not to mention……
The conditions proposed by Zhao Ruilong were not particularly harsh.
The combined market capitalization of all these car companies is still less than that of Land Rover alone.
What's wrong with giving up a portion of the shares to Zhao Ruilong?
With Huilong Group holding a controlling stake, this is actually a great thing for them, as it enhances their strength.
Moreover, everyone has witnessed and admired the success of Land Rover, which Zhao Ruilong nurtured from the ground up.
So of course they were willing to let Zhao Ruilong teach them how to develop and sell new cars, not expecting them to be as expensive and popular as Land Rover, but at least not to compete with joint venture cars and only be able to win by being cheap.
"Zhao Ruilong, you truly are a business genius who deeply understands human nature!"
"If you haven't personally cultivated a domestic luxury brand like Land Rover to prove that developing new energy vehicles is truly promising, then these domestic car companies will definitely not easily believe you."
"But with the huge success of Land Rover, with its dazzling sales figures of hundreds of thousands of units and still not meeting demand, the situation is very different. People will not only not doubt it, but will also be extra eager to seek cooperation!"
"However, even at this point, Zhao Ruilong did not easily agree to the cooperation. He was waiting for the trend of green environmental protection to become more obvious, for the war in Iran to cause oil prices to soar, and for the sales figures at the Yanjing International Auto Show to be disheartening."
"His waiting successfully changed everyone's mentality of cooperation from following the trend to make money to the necessity of survival. Only in order to survive will everyone be determined to truly devote themselves 100%!"
While secretly admiring her, Zhong Xiaoai felt a sense of awe.
He became increasingly certain that to achieve great things, one must learn to understand human nature.
Human nature contains both greed and fear.
Not everyone has a wealthy family background and strong abilities.
A single failure can be enough to ruin an ordinary person, making it very difficult to start over.
This leads many people to be afraid of failure and thus dare not try.
They prefer to believe in the experiences of successful people, and would rather follow the trend and imitate than dare to innovate rashly.
In addition, there's the human tendency to admire the strong, with people always feeling that what successful people say is right.
Zhao Ruilong has a clear understanding of human nature.
Therefore, if he wants to expand and strengthen an industry, he won't painstakingly persuade others to cooperate; instead, he will first focus his efforts on achieving results.
Once remarkable achievements are made, there's no need for persuasion; many people will willingly dispel their concerns and follow.
The electronics and information industry, which was already popularized by Zhao Ruilong, is a case in point, and now the new energy vehicle industry will follow suit.
All of this indeed proved what Zhao Ruilong often said.
"True feelings are fleeting, only cunning wins hearts!"
Human nature has not changed fundamentally over the centuries.
So although the routine is old, it remains fresh and durable over time.
The meeting concluded successfully an hour later.
Subsequently, Zhao Ruilong will no longer need to personally oversee how to develop new cars based on the specific characteristics and strengths of each automaker.
Land Rover had already organized a professional team to precisely connect with several domestic car manufacturers.
Zhong Xiaoai finally had time to report the latest situation of the Zeng family to Zhao Ruilong.
but……
Zhong Xiaoai never expected that after listening to the recording of Dai Pingwei and Zeng Yuanqian's conversation, Zhao Ruilong would not only not be angry at all, but would instead sneer.
After Dou Jiansheng finished speaking, he asked Dai Pingwei whether they should change the bottles to Moutai and Lafite on the wedding day, and how much the bride price should be. Zhao Ruilong laughed even more heartily.
"Hey, what are you laughing at? Don't you think they're being ridiculous?"