#232 - Why did I play hard to get? (2 in 1 order)
#232 - Why did I play hard to get? (2 in 1 order)
In the following days, Taoyuan Light-Year Live Streaming Platform undoubtedly became the focus of attention for major financial media and industry analysts.
The reason is simple:
With the live stream clips of "Carefree Mouth-Cannon Life" circulating on major video platforms,
Taoyuan Light-Year's active users and online audience numbers reached new highs!
On the authoritative data statistics website "IT Observer Eye", Taoyuan Light-Year ranked third among all live streaming websites with 58 million monthly active users, second only to Douyin and Douyu, which ranked first and second respectively.
Its data is very close to that of Leopard Tooth Live Streaming Platform, almost tied for third place.
It seems that the impact of the previous live streaming website incidents has completely disappeared.
In response, the senior editor of IT Observer Eye wrote a special report on the website's homepage:
"Revisiting President Lu of Taoyuan Village's Divine Operations: How Did Taoyuan Light-Year Turn the Tables Against the Odds?"
For this reason, the "Electronic Sports World" program on Jianghai City TV Channel 9 specially invited this editor to be a guest for in-depth analysis.
Originally, the "Electronic Sports World" program mainly told stories about the game industry,
But there was no way around it, Taoyuan Village can be said to be the center of the internet industry recently, no matter what program it is, as long as you talk about Taoyuan Village, there will be traffic, and the program director will naturally not let go of this wave of traffic.
In fact, the original highlight of this program was the various experienced commentaries of the resident guest "Dong Bian Wuya\
,"However, Wuya is now claiming to be sick every day and does not come to participate in the program.
The program director has called him more than once, but each time the other party perfunctorily dismissed him impatiently.
Once, Wuya forgot to hang up the phone, and the director also heard Wuya's self-talk similar to "Ilya is so cute" from the other side, the director was worried that Wuya had some mental problems such as senile dementia, so he had to give up.
In the program, the editor said:
"As we all know, not long ago, Taoyuan Light-Year was caught in a double crisis of public opinion and operation.
This crisis caused Taoyuan Light-Year's reputation among users and partners to plummet,
And the reason why it was able to turn the tables against the wind, a large part of it depends on Xia Shuheng's idol affinity.
It can be said that signing Xia Shuheng was the first step in Taoyuan Village's comeback."
The host smiled and said:
"We heard that Xia Shuheng was originally a down-and-out street singer selling songs near Jianghai University Town, and his economic situation was very difficult. It seems that his life was able to make a comeback entirely because of President Lu of Taoyuan Village's discerning eye."
The host opened this topic, and the guest editor became even more energetic:
"Yes, yes, yes!
As the saying goes, a thousand-mile horse is often available, but Bole is not always available.
There are street singers selling songs all over China, why is President Lu of Taoyuan Village able to discover him?
That shows that President Lu has a discerning eye to discover pearls covered in dust!
I often say in my column that the most important thing for the boss of a company is not how awesome his execution is, but to know how to make good use of people!
Taoyuan Village has developed to the present, you can see that almost none of the company's executives are sea turtles who graduated from overseas prestigious schools, and many don't even have a bachelor's degree, but this company can wrestle with the leading companies in the industry.
Why?
I dare say that more than half of the company bosses in China do not have the talent for employing people like President Lu of Taoyuan Village."
The guest editor was blowing so hard that his saliva was flying everywhere, and the female host's beautiful eyes were slightly moved, and her eyes were full of admiration for this President Lu.
The female host calmed down and smiled:
"You are absolutely right. In fact, I have been watching Xia Shuheng's live broadcast to pass the time after get off work these past few days,
I don't know why, but I always feel that his live broadcast room is very comfortable to stay in."
The guest chuckled:
"This shows that in addition to knowing how to make good use of people, President Lu also has another very rare quality,
That is, he has a keen eye and sees through the essence of a business model!
Let me ask you, what is the difference between the live broadcast business model and traditional movies, TV or variety shows?"
The female host thought for a while:
"Probably... those traditional media formats are recorded in advance, which is easier to control the rhythm, while the live broadcast interacts with the audience in real time throughout the whole process, which may show the most real side of the anchor?"
"You are right, this is why President Lu wants to choose Xia Shuheng to live broadcast.
Xia Shuheng's down-and-out and wandering temperament happens to be in line with the two most important aspects of idol economy, "companionship" and "growth".
In fact, the islanders played this earlier than us.
You know that they created an idol group called "AKB48", which started in a small theater in Akihabara.
Those idols were all amateurs at the beginning, very jerky, and even a little down-and-out, because there were very few audience members in the theater,
At that time, after each theater performance, they had to shake hands with each audience member,
Later, many otakus drove trucks to buy tons and tons of albums of the idols they supported, because each album can cast a vote in the popularity general election,
This kind of participation, satisfaction and sense of accomplishment throughout the whole process,
Is the essence of "idol economy"!
And President Lu has seen through this point, Xia Shuheng's gentle personality is very suitable for companionship, and his down-and-out past is suitable for growth, how he can cheer up from the bottom is a major highlight of the live broadcast!"
After hearing this, the host admired him even more:
"I didn't expect President Lu to have calculated even this step."
……
Speaking halfway, the guest paused tactically, took several sips of water, and continued:
"It is far from enough to just know how to make good use of people and have a keen eye. There are many company bosses in China who meet these two conditions, but many of them are still half-dead and have not achieved the success of Taoyuan Village. Do you know why?
Because - they don't have President Lu's courage!"
As soon as the host heard this, did President Lu have a new angle to brag about? He quickly asked:
"Please tell me in detail."
The guest sighed:
"You should have heard more or less that the reason why Xia Shuheng was down-and-out is related to his past in Oriental Bulletproof,
His behavior at that time violated the interests of the Jenny Turtle Agency,
And the Jenny Turtle Agency is currently a wholly-owned subsidiary of Tenghui Music Group,
There is no doubt about Tenghui's financial resources and influence in the entertainment industry,
Therefore, some entertainment godfathers and godmothers in the industry have posted articles frantically spraying Taoyuan Village, putting pressure on President Lu, and even claiming to boycott Taoyuan Light-Year."
The host nodded: "This matter was indeed quite a big deal a few days ago."
The guest chuckled:
"What was the result? President Lu didn't pay attention to any of them at all. In order to slap the other party in the face, he also mobilized the resources of Taoyuan Light-Year to launch a reality show variety show hosted by Xia Shuheng.
Aren't you putting pressure on me? I'm just going to support Xia Shuheng, what's wrong!
Moreover, what's even more amazing is that this variety show is a public welfare program called "Online Public Welfare Dream Chasing Concert".
Xia Shuheng, on behalf of Taoyuan Village, announced the "Chasing Light Plan".
This directly reversed Taoyuan Village's reputation among young people!
I think that the reason why President Lu proposed this public welfare plan is to shout to those godfathers and godmothers: Young people all over the internet are supporting us, do you support us or not!
As a result, those who were selling their qualifications were instantly dumbfounded."
The host smiled and added with admiration for President Lu on his face:
"Indeed, I also heard that this Chasing Light Plan unexpectedly produced the effect of killing two birds with one stone, not only making up for Taoyuan Village's reputation,
It even helped the partners who had been offended before to bring a wave of goods, allowing both parties to directly turn hostility into friendship."
The guest smiled and shook his index finger:
"I need to correct you, it is not accurate to say that this effect was "produced unexpectedly". Do you know... what nickname did the employees give to President Lu of Taoyuan Village within the company?
-- Old Layer Cake!"
"Ah this..." The host was also stunned.
The guest took another tactical sip of tea, anyway, whether he was praising or criticizing, as long as he talked about Taoyuan Village, there would be traffic, and he didn't mind earning more.
"In fact, I have been following Taoyuan Village since it was just starting up,
After studying President Lu's entrepreneurial journey, I found that President Lu is very good at doing one thing -
Suppress first and then promote!
First lower all expectations, so that everyone thinks you are not good at this, and everyone will naturally not have high demands on you,
Then, President Lu will break everyone's perception with something that far exceeds market expectations!
And this time, the game live broadcast of Mouth-Cannon Life has raised this contrast to a new height!"
The host and other guests suddenly realized and nodded in agreement.
This matter sounds quite like it at first glance,
But if you think about it carefully, it is indeed the case.
Whether it is Taoyuan Village's several popular games, or animation, live broadcast, game platform, game engine...
At the beginning, everyone thought that your thing was too risky, and you would definitely not be able to beat behemoths like Tenghui and Youyi,
But Taoyuan Village really came up with something that far exceeded market expectations!
The guest concluded:
"Therefore, those seemingly mistaken operations of Taoyuan Village before were all within this President Lu's plan!
Whether it is strategy, game or human nature, this President Lu has a firm grasp on consumers and competitors,
To put it bluntly, this President Lu is probably the most rare business genius in recent years, without exception!"
The latest novel is first published on Liǔ 9 Shū Bā!
……
Jiangdong District, Jianghai City.
The office of Fund Manager Cao of the Brilliant Investment Fund headquarters building.
This President Cao is none other than the unfortunate person who sold Black Horse Animation to Lu Yu at a cabbage price before.
As a result, he did not expect that Black Horse Animation would transform into Taoyuan Dream Painting, and it would be rejuvenated in President Lu's hands.
Originally, the other investment tycoons in the investment group comforted President Cao, saying that this President Lu might just be lucky and picked up a leak.
But after President Cao carefully studied the entrepreneurial history of Taoyuan Village, he found that things were not simple.
And just now, after watching tonight's episode of "Electronic Sports World" in front of the TV in the office, President Cao was even more excited.
"A boss who is so good at knowing people, has a keen eye, is courageous, and understands human nature is exactly the investment genius in my eyes!"
President Cao became more and more excited,
For so many years, he has been troubled by finding dark horse projects but always encountering setbacks in his investments. His investment performance in the angel investor circle is also mediocre.
This President Lu of Taoyuan Village is simply the white moonlight in the investment world!
He quickly called his secretary in:
"Go and check, what business is Taoyuan Village Company likely to develop recently, and also find out the company's share composition and whether it accepts external investment!"
President Cao thought to himself, first of all, if he can directly invest in Taoyuan Village, that would be great.
If he can't get shares, then cooperating with this President Lu, I'm afraid he can also learn a lot of management skills from this President Lu.
……
At the same time, Lu Yu was also watching TV in his rented apartment.
After watching this episode of "Electronic Sports World", he was completely dumbfounded.
What the hell?
What happened?!
He was really just accompanying Liu Mengyuan to watch an eight o'clock idol drama, and he just stopped on this program for a moment.
As a result, the more he listened to the host and guests inside praising him, the more he felt that something was wrong.
First of all,
He asked himself a soul-searching question:
Who is Xia Shuheng?
Who the hell is Xia Shuheng?
Why did Xia Shuheng become the face of Taoyuan Light-Year overnight?
After thinking for a long time, he finally remembered that it seemed that he had met a street singer on the roadside when he went to Cat's Tea.
But the problem is, he only had a brief encounter with this little brother,
How did he become Taoyuan Village's signed singer?
Seeing Lu Yu looking dazed, Liu Mengyuan, who was sitting on the sofa next to him, looked at Lu Yu with a smirk while eating melon seeds.
Stop pretending, are you pretending again?
??????????
Lu Yu directly old man, subway, mobile phone.jpg
……
At night, he searched for the latest industry news alone, and finally understood the general situation...
He felt like he was crying and laughing.
Originally, because of UP master Pineapple Ice's videos, he was almost praised as the god of management in the game industry,
Coupled with the praise from these variety shows,
It looks like he is developing into the god of management for the entire industry...
Is this reasonable?
I have already tried my best to lie flat, how did I become indifferent?
Moreover, speaking of which, why did the Candy Three Sisters suddenly stand up,
Why is Taoyuan Light-Year so awesome again?
Why are these little roll kings so worrying!
Originally, Taoyuan Light-Year was the least likely project to stab him in the back,
Even Lu Yu naively thought that after enjoying the beauty of rubbing cats, these employees have developed a withdrawal reaction to things like "involution" and "anxiety".
Now it seems that this project may stab him in the back even harder.
It may even collude with other business lines to carry out a joint backstab!
He sighed.
I thought that the shock therapy of the Candy Three Sisters was a rare spark of lying flat, let it spread to the entire company, and then I can safely let the employees give up involution and harvest points.
So, it turned out to be a suppression followed by elevation?
Lu Yu took a deep breath and clicked on the enterprise management interface of Peach Blossom Spring, resigned to his fate.
He hadn't paid attention to the company's revenue situation for the past two months. But when he looked, he was completely stunned!
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